Does this imply that they are all new phones? By activating, I guess they mean adding gmail to those phones (Android source can be downloaded for free, so that can't be it), but I have two gmail accounts on this one alone.
http://tech.fortune.cnn.com/2010/07/16/steve-jobs-confirms-a...
So I'm guessing that "activation" just means a new device (that can access mobile internet) being sold to an end user through a retail channel?