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Lots of energy drinks come in similar cans, it isn't just the beers.

But this isn’t beer. It’s water marketed as beer. That’s the hook.

Anyway, the posters point was that they thought the tite was looking down on non-drinkers. I think they were ust looking down on this product.

Right, my point is that it is probably being marketed alongside Monster and the like more that it is being marketed alongside beer.