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I don't drink and find the title provocative - don't have any plans to go write an article complaining about it though.

Considering it's an article complaining about "toxic masculinity" (phrase used in the article), that sure seems like one incredibly toxic title.

Have you seen a picture of the product? The judgement has nothing to do with people being teetotal. The product is marketed at people who want to look like their drinking Some kind of ‘radical’ beer.

Lots of energy drinks come in similar cans, it isn't just the beers.

But this isn’t beer. It’s water marketed as beer. That’s the hook.

Anyway, the posters point was that they thought the tite was looking down on non-drinkers. I think they were ust looking down on this product.

Right, my point is that it is probably being marketed alongside Monster and the like more that it is being marketed alongside beer.

There is sometimes judgment/pressure if you don't drink unfortunately, but it seems to be getting more rare. Most people are respectful though (same goes for a lot of my H1B buddies who don't eat meat).