At some point there has to be a value in marketing for keeping people happy, right? At least mothball upgrades and leave this running "slowly" or _anything_ other than just shut everything down for reasons...
My daughter wrote a letter to a clothing manufacturer about how the embroidered lettering was falling apart on a brand name shirt. They sent her a new one, for free.
That is good marketing. What Google is doing? Slowly turning their brand into the "don't trust us with anything long term" brand.