Two senators say a $5B fine isn’t enough to punish Facebook
arstechnica.com
arstechnica.com
I don't think Facebook (as constituted) is a good idea! But that doesn't mean I think the FTC should be able to fine it existentially, unless an existential fine is really what it takes to defer the specific thing they did that was unlawful. There's no evidence that $5B --- a record high fine equivalent to the entire cost of several well-known startups Facebook could have otherwise acquired rather than lighting that money on fire --- is insufficient to the task.
What's happening here is that $5B is believed to be insufficient, and the market cap reaction to the announcement is proof of that. I'd be willing to believe that the fine deters future behavior if the market cap reacted negatively to the settlement, but celebration probably means it isn't enough
Equally likely, though, is that the market doesn't believe Facebook meaningfully benefited from the actions they've been sanctioned for, and that they'll simply comply going forward, making this fine a one-time event that doesn't need to be factored into Facebook's forward revenues (minus what Facebook could have done productively with the $5B that it lost).
second 5 billion won't even lead to an unprofitable quarter at 2018's numbers so there's a loooot of room between 5B and an existential fine, we aren't any where near the slippery part of the slope.
That's only an effective approach if your goal is to cripple many of the companies that you fine. Almost no large companies on the planet have the extreme profit margins of Facebook. Alternatively to avoid that kind of damage you have to adjust the percentage scale to each individual company's profit margins (25% revenue fine for Facebook, N% for a retailer with microscopic 3% profit margins), which instantly makes the revenue approach absurd.
Slap 3M, Walmart, Caterpillar or Costco with the equivalent of a ~25% quarterly revenue fine, and you'll do severe damage to the company. A 25% quarterly fine on Walmart's revenue would nearly bankrupt them. As opposed to Facebook which has profit margins 15-20x greater than eg Costco and can more or less absorb the fine directly out of its quarterly profit.
I don't see the argument behind using fines as a means to intentionally severely damage companies, which is what huge revenue-based fines accomplish.
But purposely damaging a company is exactly what a fine is for. It's punishment and deterrent.
Yes, some companies should be crippled. With criminal sentencing, the first goal is to isolate that person from society as a punishment with reform being a second consideration. With criminals, judges or magistrates would level higher-end sentences as an example and you won't hear many people arguing against a criminal's 15 year sentence by saying it would cripple their economic output.
Society owes nothing to corporations and this "too big to fail" mentality creates a system where corporations are above ethics.
Seeing Facebook fined into to a point where they are seriously crippled as a company will make a lot of other companies change their tune, internationally, for the better.
If you believe there should be a notion of SITCs --- Systemically Important Tech Companies --- lobby to pass that law in such a way that it survives judicial review. But it can't simply be up to the FTC to make that rule up.
A lot of people would argue that this is the root of most problems in our justice system.
Don’t screw up egregiously and repeatedly and you won’t get burnt. ¯\_(ツ)\_/¯
Taking the gently-gently approach with fining companies has totally failed: they simply incorporate the cost into their margins and continue on like nothing actually happened; so yes, it is time to start burning companies that don’t do the right thing.
Maybe some will fail as a result, that’s ok: simply existing is not carte balnche permission to continue existing. At least the new gap in the market will probably make room for a new company that will play by the rules.
That specific business activity is selling information to advertisers, which is their entire business model.
So scale the fine to make 10 years of selling ads irrationally risky? I'm okay with that.
If the FTC can fine Facebook $5B† for a (comparatively) minor violation as a way of expressing the agency's disapproval for all the rest of Facebook's business practices, it can do that to anyone. It can, for instance, fine Apple tens of billions for minor, provable violations as a way of coercing them into cooperating with law enforcement to unlock phones.
Again, I do not like Facebook, broadly agree with 'idlewords testimony before the Senate today that his necktie is more tightly regulated than our industry, and want that to change. I do not think the FTC should be able to make up the rules as it goes, especially not as a way for politicians to showboat.
† or whatever you think the appropriate number is; I'm happy to stipulate that $3-5B is the appropriate range for the fine
As to blackmailing Apple:
while Cambridge analytical is a (maybe) minor violation the fact that it happened is again evidence of 7 years of non compliance with a previous settlement and it is a fundamental part of their business model.
I would probably have a different stance if Facebook was being fined umpteen billion for like bribing a doctor for unneeded handicap parking placards.
I think there's some blurriness here because people seem to believe that the violation FTC is pursuing had something to do with Facebook's whole business. That is not my understanding. As I understand it, what set FTC off here was the pattern of violations surrounding the Cambridge Analytica scandal, in which Facebook partners were given more access to user profile data than users expected or would have consented to. That's bad! But it is hard to argue, knowing a little bit about Facebook's business, that those violations were a major component of Facebook's revenue. Thus: Facebook's revenue is not the figure of interest in deriving a fine.
And when selling access to user profile data is their entire value-add over any other given ad network AND rando-ass companies (which CA definitely was) can pay for data that Facebook told users was private: there is no untangling it from revenue from companies that didn't take advantage of that abuse of privacy, there is just what companies we know for sure and what companies could have.
Again, the significance of the fine is relative to the offense, not the entity. We also don’t fine Mark Zuckerberg 10MM for being late (AGAIN) for paying parking tickets.
Separately a 4x, a 20 billion dollar, fine still wouldn't cripple them.
Also I'm actually strongly for fining Zuckerberg personally 10mm for his personal traffic violations because the point of fines is punishment and deterrence and thus should be scaled to the individual.
Also this behavior is inextricable from their overall revenue.
Also also are we back to should as opposed to the FTC's legal authority? I think it should be enough to change the entire culture of Facebook because selling user data is their business model and so anything short of changing the entire culture of Facebook will just result in selling more and more user data as soon as no one is looking. I think it should be enough to prevent Facebook from not just repeating current behavior but to prevent them from coming up with functionally identical but legally distinct behavior. I think it should be enough that Facebook management starts playing whack-a-mole with unethical behavior before the government has to play it after a decade of damage.
https://en.wikipedia.org/wiki/Day-fine
https://www.theatlantic.com/business/archive/2015/03/finland...
I'm also not sure that "scaling with the offense" makes sense -- If company A and B can do the same thing, receive equal fines, but company B can continue to exist as if nothing happened, did the fine mean anything? Would your argument in this case be that the fine should be high enough to be damaging enough to both companies, approximately equal to the social value of discouraging that behavior?
Curious especially because you said if the laws changed, you'd be ambivalent. I think there's a structural problem here, I'm not sure any amount of fining particularly will solve the real problem.
Corporations a persons -- never.
That's why they get away with this stuff no one thinks is good.
I would disagree, as would many others.
FB has egregiously harmed consumers and has engaged in behavior that is criminal. In no way should they be left off the hook.
If that were true, you'd see consumers quitting en masse—yet that's not what we see, no? https://jakeseliger.com/2018/11/14/is-there-an-actual-facebo...
And what about Palm Oil? If those plantations were really a major contributing factor in climate change people would stop using it surely?
Come on. The popularity of something is no measure of the harm it causes.
Shouldn't it be the lower of the two? If deter < fine < harm, then they wont do it. And if harm < fine < deter, then they will do it but everyone comes out ahead (assuming the fine money is distributed properly).
A couple hundred dollar fine is not a deterrent to me speeding in my car, but multiple thousands of dollars would be.
You can absolutely make the case that 5bil is not much to Facebook, especially if it solidifies their safety going forward without any real behavioral changes / enforcement.
If we passed a law outlawing targeted advertisement driven by behavior tracking, and Facebook ignored that law, a $20B fine would be reasonable to me. And I'd be OK with that law!
i think i would really like that law.
Sometimes glad we don't have direct democracy or mob rule.
1. Execute the company (dissolve the charter)
2. throw the board collectively in jail for a time for inaction of illegal actions leading to death
3. charge all who conspired to subvert laws as a co-conspirators to premeditated murder
4. Liquidate the company and pay back shareholders not in C levels, the Board, family thereof, or people charged with aforementioned crimes
Strong enough?But when I'm asked to implement robosigning and push back now I'm the bad guy. I won't do it, but another dev did against my and the other developer's advice. He'll be fine I'm sure. No one will notice.
The management approved this, and the devs worked on it. The devs certainly didn't execute said code. Now, if they were discussing "this feature allows fraud but we're going to do it anyway" over jira or email, roast'em.
https://www.blumenthal.senate.gov/imo/media/doc/5.6.19_Lette...
The proposal from these two senators seems reasonable:
"The FTC should propose long-term limits on Facebook's collection and use of personal information. It should consider setting rules of the road on what Facebook can do with consumers' private information, such as requiring the deletion of tracking data, restricting the collection of certain types of information, curbing advertising practices, and imposing a firewall on sharing private data between different products, including Facebook's ad platform."
Placing hard limits on data collection and usage seems clearer and more workable than requiring "user consent" as we saw in the last consent decree.
Sen. Blumenthal's office seems to be one of the few that is willing to call BS on the type of shenanigans often discussed here on HN.
https://www.blumenthal.senate.gov/imo/media/doc/01.31.2018%2...
One thing that has changed recently in politics is that a significant portion of Republican base now considers Silicon Valley tech companies as foes. I would guess that there would actually be a lot of grassroots support for a massive fine on Facebook.
In the past, tech companies could assume that the Republican affinity for big business would shield them. Now that has gone.
Which is hilarious, as Facebook at least is happy to take Russian money to aid Republicans. Silicon Valley is party-less, stateless. They serve only money, nothing else.
I think that’s a stretch. Mark Zuckerberg, Jeff Bezos, Jack Dorsey (Twitter), Mark Benioff (Salesforce), Tim Cook and Reed Hastings (Netflix) have all come out as rabidly pro-Democrat and have in many cases admitted to adjusting their platforms to shift public sentiment in favor of liberal politicians and liberal political causes.
Can you cite some sources on this? I'm curious as to how these admissions came about.
Tucker Carlson holding inconsistent positions shouldn't be the slightest bit surprising.
https://dailycaller.com/2018/09/11/not-the-capitalism-i-sign...
> “So that’s the crux of it right there,” said Tucker. “You are hearing Google, or you have for the past ten years, Google, Facebook and a number of other companies defended on pro-market grounds,” Tucker said before making the point that a “monopoly changes the calculation completely.”
they're certainly left of fox news, though i wouldn't call fox news "leftist"
They are hypocrites.
But would argue 'grassroots' conservatism believes state favored corporations, regardless of ideology, are anti free market.
There's also some "working the refs" at play here, where there's conspiracy theories swirling that conservative content gets suppressed and prominent conservative voices are "shadow-banned." There's even a grassroots effort to get popular social media sites declared the "public commons" to prevent technology companies from removing content, but that's A) likely a pipedream B) Assuming it could hold up in court, would ultimately be a massive boon to the left as it would strike a decisive legal blow against the notion of "corporate personhood" and agency of private industry. A free-marketer's footgun, if you will.
[1] https://www.adweek.com/tvnewser/heres-the-median-age-of-the-...
Follow the money almost always works for politicians. There are precious few exceptions.
I think FB is a major threat to the distribution of news that is mostly owned and controlled by the mainstream media owners.
I think this is all part of forcing FB to come to the negotiation table, and negotiate banning more independent information sources to make these fines go away.
Which is nonsense, I don't want it screening things. I want my family pictures and my friends thoughts and I don't care where they come from.
The answer is but a Google away: except for the CFPB, the money goes to the same place your tax checks go: into "the U.S. Treasury for general use."
https://www.nbcbayarea.com/news/local/Where-Do-Those-Huge-Fe...:
Of course you could argue that the government could theoretically decide to arbitraly print money so any money that goes to the government is actually not worth anything but since the fed operates independently this is just not true.
The Fed then loans that money out with interest and backed by the good faith in the us government.
This means the banks which as major holders of stock in Facebook, most of whom want Zuckerberg out as ceo, are also incentivized to pursue a bigger fine.
The Fed comes very close to a government entity in that its board is nominated by the government and confirmed by the Senate. It is not made up of corporate banks and is definitely not a coalition of corporate banks.
I'm not sure how you get the idea that the US Treasury loans the fine to the Fed? Do you have a source for that?
And if those big banks are major stock holders of Facebook they definitely do not want fines imposed on Facebook. Loosing money is the one thing that businesses need to avoid and fines are a pretty direct way of hurting business while not being useful in any way. Just because those banks might want to see Zuckerberg go (which is not necessarily right) they do definitely not want to loose money to make that happen. Fines are also not very effective in that regard.
Fed is a corporation source, there are plenty. It's common knowledge, " the United States Court of Appeals for the Ninth Circuit stated that: "The Reserve Banks are not federal instrumentalities for purposes of the FTCA [the Federal Tort Claims Act], but are independent, privately owned and locally controlled corporations." "
Loans to the banks: "By the end of 2008, Goldman had snarfed up $34 billion in federal loans – and it was paying an interest rate of as low as just 0.01 percent for the huge cash infusion. "
https://www.rollingstone.com/politics/politics-news/secrets-...
And i dislike the idea personally, punishing a company to inexistence is very unamerican.
The government can't just tell Zuckerberg to pack up and go home, but felony charges are about the only way he can be forced out at this point.
$5bn isn't pocket money, but it's hardly a serious expense for Facebook. They've [clearly] already accounted for it. It's not punitive.
Add a couple of zeros. Facebook is repeatedly at the bleeding edge of privacy invasion, acting too late to obvious evils, letting advertisers [essentially] identify people by offering such exact filters, illegally siphoning off data... Any action needs to hit Facebook hard enough that their engineers feel it and start to consider things in what they should be doing, not what they're technically able to do to churn out more cash.
$5B for FB for the leaked emails and likes? How about $50B for the leaked tax records.
[1] https://www.atr.org/irs-data-breach-allows-hackers-steal-30-...
P.S
State AG should not be an elected position.
It is hard for me to not agree with that (at least emotionally) but I would then argue further to also limit the number of attorneys that are legislatures since as a very general rule they are trained to think a certain way. Of course this idea (your idea and my idea) is not practical and will never happen. But the truth is like with any profession if you are in it long enough you tend to think in a certain way.
I remember Obama (a trained Harvard Lawyer) thinking he could just sit down the two parties in the middle east conflict and just have them talk things out. Like it was going to be some kind of binding arbitration where both sides were reasonable and not impacted by past biases (or other influences). A totally ridiculous idea. (Not saying by the way that had anything to do with the fact that he was trained as an attorney but more that to your point a person's past can determine greatly how they think things should be handled).
Prosecutors are reinforced by winning even in the face of evidence of innocence to the contrary just like sports teams win that is the name of the game not being nice to your opponents.