Olark Review: 25% of our Customers Live Chatted with Us Before Buying
gethifi.com
gethifi.com
We're getting ready to roll out Olark on our site, but I'm kind of wondering if it will just increase the support workload without actually improving conversion rate much. When I was first checking out Olark, I'd pretty much decided to buy it, but because the widget was there (on olark.com), I spent some time chatting with one of the founders and asking questions. We'll probably start off with something like 20% of visitors getting the Olark widget.
For us, we also get a lot of solid suggestions and feedback from chatting with customers, so the benefits are not always solely in the conversion improvement :)
I can say anecdotally that the conversations were worth having. Most started neutral and ended with excitement.
Given that this is so easy to try, I recommend doing it. You'll also learn what things your customers wonder most about prior to buying.