Until very recently, my experience shopping on Amazon.com was top notch. I always get what I order within a couple days. My account was opened in 2006. Between 2006 and 2014, I had one problem in total when ordering. It was for a $500 item that was marked delivered but never arrived. Amazon just sent me another shipment. I was so impressed in fact, I put every dime I had left after purchasing the Sp500 into Amazon.

They’ve come a long way since I bought them at < $300 a share. I don’t understand what’s next. Personally, I’m shopping less and less at Amazon.

In the US, I never thought of them as a luxury brand, but I did think of them as someone who understands that if you do the right thing for your customer and are insanely loyal to your customer, your customer will reciprocate. As of late, they don’t seem to care much about the customer.