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Why everything has to be the next Google or the Google of something even they cleary are not?

They don't have the same significance as Google. What they have is a content creators(1-5% of english(?) net users?) nice-to-have tool and Google has a essential search(+ more) for everyone(~100% of users).

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This is not just for bloggers: it is (or better will be) also for anyone publishing content on the web. Newspapers are moving (or better, moved) to the internet. This can bring a lot of value(reduce costs) to big companies so it is a valuable startup.

In my opinion a lot better than any of the YCombinator startups yet. It has a cool (non-trivial) technology underneath and it actually brings value.

edit: About it being the next Google - granted it is far from being the next Google, but I can see it being very sucessful.

VC is just looking for money-making cows. That's what 'next google' or 'google of Europe' means: our local cow.

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