With people's ever growing concerns about malware, ransomware, privacy invasions and the invasive nature of ads, people are turning to Ad-Blockers so this makes sense. I started using an Ad-Blocker a long time ago and I've always struggled with it because I know it's robbing sites of revenue, and at the same time I felt violated by all the ads I saw whenever I turned it off.
Back in 2017 when the Guardian started showing those big yellow banners at the bottom of articles, I started contributing. If I'm on a site more than a few times a year and they have an option to contribute, I try to.
I really think there's some space for innovation here. I like contributing to journalism and I don't want to setup annual subscriptions for 20 different sites, but I can't easily keep track of which sites I frequent or when I last contributed.