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I'm sorry to say that Jobs had a lot of people throwing reason out the window as well. Elizabeth Holmes is a great example of the cargo cult around his style and management methods. And when he died, people literally built an altar to him: https://surjgish.com/2011/miscellaneous-fun/dia-de-los-muert...

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I don't believe those are "altars" in the sense that you're implying, as if people are worshipping him.

They are ofrendas [0] which are part of the Day of the Dead celebrations. My understanding is that they are usually reserved for loved ones but beloved public figures are included as well.

[0] https://en.wikipedia.org/wiki/Ofrenda

They are also called "altares de muertos" in Spanish, and are generally called altars in English. And yes, I think "worship" is not a bad way to describe how people often treat celebrities, Jobs included. We call it "cult of personality" for a reason, after all.

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