Especially since they're non-enterprise version of Linux is called Fedora.

You are correct. There are already plenty of unhappy internal Red Hatters mad at shadowmans departure, let alone the hat itself.

Personally I find the change crisp and modern, and the fact that it's a fedora is irrelevant. The company will definitely outlive the neckbeard fedora association.

A certain breed of neckbeard, at least that’s been the association the last 10-15 years. It’s probably more of a jokey reference these days though. Although red hats in general are also an unfortunate form of branding to be stuck with nowadays, not unlike the band Anthrax after 2001.