This is a huge problem throughout science, not just ML. As scientists, we're rewarded for publishing cool new things that work, not for pointing out things that don't or for pointing out flaws in existing papers. If the point is to get people to not read one bad paper, it's just a waste of my time. Most papers are false and a lot of them should never have passed review.

If the authors actually wanted to do good ML research, they could always have reached out to a decent ML researcher who could have told them all of this. There's no shortage of us. The journal could have reached out to an ML reviewer. Why wouldn't they? But no one did, because the results look good and so they send it off to press and it's good for both the authors and the journal to have something that is hype-worthy. It's just the sad reality of modern science.