Getting an office lease is a huge process with a stack of contracts, pushy agents, ridiculously long leases, misleading prices, hidden costs, furnishing, and establishing all the necessary services. And if you're a small company, the owners are expected to personally financially guarantee the lease.
Think of it as "sexy startup office as a service."
Not saying it's a worthy or necessary service this world needs, but I think that's the value they provide and what companies pay for.
The prices are eye-watering, however, and don’t seem to come down much with scale. (A three-person office is about three times the price of a one-person office – at least when I last checked.)
If it's your second home that you have your morning coffee in and have a personal office that you do non physical tasks on, and occasionally have a friend or cofounder over for a beer you're looking pretty good.
That being said, I've seen newer, less "hip" flex spaces open to try and target that market.