Not surprising, since recent hype around luxury clothing brands was formed in Instagram. Checked now number of people I know who follows accounts of these brands: gucci - 3, versace - 0, louisvuitton - 4, dior - 2. None of them can afford their products and they aren't especially interested in fashion design. What these companies did to achieve that level of marketing? It's probably much more effective and insane than traditional "glossy magazines".