I might be reaching here, but it's interesting that the largely Baby Boomer owners of physical retail use language like "millennials killed the mall".

Almost as if their business model is entitled to succeed forever, and millennials are these antagonists hell-bent on destroying it, when in reality they're simply choosing the commerce experience most convenient.

It just continues the narrative that the Boomer generation only loves the free market when it benefits them. I wonder if the silent generation wrote articles claiming the baby boomers are killing public transit by preferring cars/highways.