Presumably because Evernote will have tested this (and has proven traction) and when you're Evernote for x ("your personal data") it makes sense to use terminology/messaging your target market is familiar with? (or, coincidence)
Even if Evernote has already tested it, you shouldn't just rip off your competitor's look and feel. It's in bad taste and fails to show why your product is unique at all.
Congratulations on the new office, which looks nice, but... I have to admit that the most exciting aspect of this post for me was finding out that there's a restaurant in SoMA devoted entirely to grilled cheese sandwiches.
PS. I just tried the programming challenge. But apparently the result I get for the third one (115) is wrong, and damned if I can figure out why.
Umm before someone tells you off for it, you need a link to greplin.com on the sidebar of individual blog posts. Or best to have it in the header.
in the sidebar now - thanks!
Welcome to the neighborhood! Unfortunately our startup is moving out of South Park in the next few days.. but if you get sick of grilled cheese, some of our favorite lunch options have been: D'urso Deli, Mexico Au Parc, and Centro. At least one person in the office has a Au Parc tostada ($7) in here just about every day.
Also, South Park Cafe makes a really delicious burger for $9.
I don't have to feel too bad because at least you're not right across the street from an awesome brewery
Oh wait...
21st amendment and a grilled-cheesery!!! Not Fair!
Awesome that you are expanding and I can't wait to see what you guys do next.
Glad to see that I'm not the only one using a printer box on top of a regular desk to make a standing desk. I'm pretty sure if we ever need to use this printer it's going to have elbow dents in it.
Cool - glad to see the challenge paid off in finding some new talent. I remember having fun doing it when it came out!