I like Umberto Eco, but a lot of this is what I call "profundity by paradox". Technology goes backward as it advances! The real secret is that there is no secret! Etc.
Also, that phrase "profundity by paradox" is a nice one. And remarkably little-used. Right now it gets just 3 Google hits (a 1993 book, a 2007 quote from that same book, and a 2009 philosophy discussion); perhaps we should see what we can do to increase that.