Yet, to keep the pernicious effects of those flaws from being amplified by that tool at scale, it needs to be kept in check. Smoking habit may be a reflection of poor self-control on the part of the smokers, but that is no defense against Philip Morris fines.
Also Philip Morris (at least the parent company) is now called Altria
This seems to call for a balance of perspectives and responsibilities. Partly similar is probably the case of traffic safety: driver's vigilance and responsibility has to be matched with sound regulation of all transportation profiteers.