Please stop saying 'NewSQL' when you mean 'Distributed SQL'

This is a NoWIN battle, unfortunately. Marketing folks name and rename things all the time without bothering to see if it might be misleading or needlessly confusing.

Take the term 'crypto' which until recently referred to anything cryptographic. Now that it has been commandeered by the cryptocoin folk, we're heading into the same name clashing mess when they start referring to the debit cards as 'cryptocards,' trading algorithms as 'cryptologic,' pictures of gold Bitcoins as a 'cryptographic' and their personal smugness as crypto-cocky.

Look at TDD, which now has several meanings, sometimes even within the same community.

Likewise, I remember when KVM was a device to share keyboard/video/mouse among several computers.

The TLA and xTLA thing blended with insistence that everything has a cute derivative name (iPod, iPad, Phablet...) means eventually it'll require AI just to figure out what anyone is talking about.

The infosec community does this all the time - take an old exploit technique newly implemented, then slap on a new name that confounds for no other reason than marketing...

And really, isn't 'the cloud' just what Unix has always been?