i think having it be decentralized is a good way to build trust and transparency. It also protects one against the marketplace-operator acting against the interests of or favoring any one party.
Consider how Amazon now exploits its marketplace for its own benefit by analyzing which products are doing well and making their own versions of these products. So, there is potential for the marketplace-operator to become non-neutral.
I'm not sure how the NYSE started, but i suspect there are financial regulations governing its operations. These regulations take time to get established, and so in new fields having a decentralized marketplace that can guarantee neutrality (collectively) of the operators feels worthwhile.
Does that make sense? i'm kinda on the fence myself, and trying to present the argument in-favor.