You mean they don't put ads in the windows home menu or hundred of spywares in the OS ?
Or that they don't have ads in bings, skype or outlook ?
> Apple's bad rep is probably due to high pricing, tech lock-in, horrible apple store experience, bad behavior regarding right-to-repair, pretty bad software overall.
Or maybe you mean they don't lock in with proprietary formats, avoiding to publish the specs and when they then do don't follow it like with Office ? Hopefully this has been compensated by the fantastic Windows Update experience and good behavior.
I'm not an FB, Apple or Google fan. In fact I don't have an FB account, I voluntarily don't buy Apple products and refused a job interview with Google.
But let's not forget the numerous bad deeds of MS. That's how we never solve the problems we have: we let people misbehave and after a while, they are all forgiven. It's the same with politics, bad bosses, abusive spouses, etc.
Don't let people forget.