Ask HN: Best Introduction to Sales?

2 pointsonlyrealcuzzo1 comment

I know almost nothing about Sales. I'd like to learn more, since I think it'd be instrumental in better understanding markets.

When I look online for good sales books to read, they all seem based on method / gimmick.

Is there anything more about the general process of sales and/or sales theory? I just want to understand the basics better, not like a 10 step checklist to closing every sale ever.

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The topic is too broad for a “best,” but here are some really practical places to start:

Sales for engineers: https://hackernoon.com/sales-101-for-engineers-6fcd1b49cffa

Enterprise sales, which is the process that people often think of when they say “sales”: https://training.kalzumeus.com/newsletters/archive/enterpris...

SaaS: https://stripe.com/en-US/atlas/guides/business-of-saas

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