To be fair, with the boring company, smoking a joint live, calling a rescuer a paedophile, getting slapped by the SEC for his tweets, and messages about turning teslas into self-driving cars incredulously soon, all an NYTimes journalist needs to do to make Elon Musk look dumb is report what he actually does...
Even the recently announced closing of retail sales centers (that's a bold strategy cotton, lets see if that pays off for him) and then "woops, can't shut them all after all", if this was anyone else but someone with an internet cult of personality, an objective analyst would be telling you to stay the hell away from this company, because from outside it looks like a mismanaged train-wreck being run by an out of control nutter...