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This has always been Brave's monetization strategy. And it's also completely opt-in. By default the software simply blocks ads, runs incredibly performant, and has a large number of built in privacy respecting features which can be toggled on a per site basis (scripts, tracking, etc). If the user wants to see native ads, they can. If they want to see 'cleaned ads, they can. If they want to see no ads, they can.

That's not what this is. I believe Brave has always had this model in mind. Or for quite some time at least.

There's no bait and switch here. Ads are opt-in and for many of us aren't the most interesting aspect of baking a digital wallet right into the browser.

It appears I'm dead wrong about this - sorry for posting before I got the whole story.