Before this thread becomes a Facebook bashing session, please keep in mind that Equifax leaked all your SSN data along with names and addresses and got away with no fines.
Now of course this is not to exonerate Equifax whose entire premise rests on safeguarding sensitive information. From the consumer side, the 2 incidents are equally bad.
https://www.bankrate.com/finance/credit/what-your-identity-i...
And gmail credentials:
https://www.popsci.com/technology/article/2013-07/how-much-y...
Is this a joke? You are not Equifax's customer and they do not need your trust. Their entire premise is selling information about you, to people who do not trust you. Securing your data is something they have to do for compliance, not a core part of their business.
The Equifax matter is far from over, they are being investigated by: 48 state Attorneys General offices, the District of Columbia, the FTC, the CFPB, the SEC, the Department of Justice, other U.S. state regulators, certain Congressional committees of both the Senate and House of Representatives, the Office of the Privacy Commissioner of Canada, and the U.K.’s Financial Conduct Authority.
Not to mention they made a recent SEC filing acknowledging they expect fines from FTC and CFPB.
https://www.ftc.gov/news-events/press-releases/2011/11/faceb...
Also, people use FB by choice today while something like Equifax is forced upon us given institutional structures. So it is unclear why Facebook is more wrong than Equifax.