"It is designed to give developers and businesses a reliable and cost effective way to route end users to Internet applications by translating human readable names like www.example.com into the numeric IP addresses like 192.0.2.1 that computers use to connect to each other."
Maybe this isn't a big deal, but wouldn't someone who needs a DNS service either already know this or have a developer or IT guy who has explained to them why they need a DNS service?