RetailMeNot was not their first attempt. RetailMeNot was based on BugMeNot if i recall correctly (for bypassing mandatory login systems).
Out of curiosity, anyone know their revenue model for bringing in $30 Million a year?
Out of curiosity, anyone know their revenue model for bringing in $30 Million a year?
I think there are is a counter-argument to be made because price discrimination is almost always sloppy, yet better than none at all. But your point is basically right -- most companies wouldn't want to do this. And yet the craziest stuff happens in affiliate programs...
Actually, I would love to hear more from folks out there (spez?) who have a perspective on affiliate programs. I ran experimental campaigns with Commission Junction and Expedia a few years back and found insight on the affiliate marketing business hard to come by. Any readings on this topic are appreciated.
At any rate, the heavy coupon shoppers I know tend to be more malleable than average based on what deals they find, so I doubt this is a low-quality referral source.