e.g. "Should I pay to arrest/convict/incarcerate the person who stole my phone" vs. "Should my cancer be cured without bankrupting me"
#1 seems to get universal traction, as does #2 in pretty much every country who could fund it, apart from the US.
A common misconception is "somebody has to win, why not me?"
I'll clarify a bit, being a millionaire in no way implies that you're rich, inflation is a thing and the vast majority of millennials will be poor.
"I guess the trouble was that we didn't have any self-admitted proletarians. Everyone was a temporarily embarrassed capitalist."
often misquoted as "Socialism never took root in America because the poor see themselves not as an exploited proletariat, but as temporarily embarrassed millionaires."