Yeah - and Jeff seems to be the type of guy who is like, you are right CFO. We are here for the short term - let us do what you are saying?!
China is the biggest eComm market in the world! If there was an opportunity for Amazon to penetrate (regulations being the biggest challenge), Amazon would have totally gone for it.
This is a company why, 5 yrs back, committed $5B to India when eComm there was/still is totally burgeoning.