This article is spot on. Engineers increasingly define the course of our daily lives, and they've been taught, almost universally, that efficiency is not only a value in and of itself, it is the highest value we can pursue. But we're all destined for the grave, and if we truly want maximum efficiency, it follows that we should promptly kill ourselves. Clearly efficiency cannot be our only guide, and I think the current technocracy has gone much too far down that dead-end.