Grassroots goes global: How YouTube is changing the face of football

This reminds me of Liverpool's CEO talking about the future of professional football [1]. Some excerpts:

> the new battle for fans is not with rival clubs – but with video games such as Fortnite.

> "Ninety minutes is a long time for a millennial male to sit down on a couch. When I look at viewing and attendance figures of millennial males, I’m concerned as a CEO of a football club that relies on the next generation of fans coming through”

[1] https://www.businesscloud.co.uk/news/liverpool-fc-ceo-worrie...

I know someone who was sold to Greek first league professional football club by sending a YouTube compilation video. I was surprised and pressed my friend many times that what was even the point of his agent then and he answered that guess he knew what the email address was. Obviously he had shown talent before in other lower European leagues and they did have medical before signing a contract, but the whole thing looked comical to me.

The compilation video that is still up on YouTube even has some video editor watermark on it... For an average person we are talking about a lot of money changing hands.

Another recommended football (soccer) YouTube channel is Tifo Football. Even if you're not a football fan (I'm not particularly), it's one of the best sources of news, information and analysis on football. The quality is excellent:

https://www.youtube.com/channel/UCGYYNGmyhZ_kwBF_lqqXdAQ/vid...

Excellent photos and mobile experience without any ads. Thank you BBC

Why does it say "[video]" in the title? The link is to a 'regular' written article (albeit with a lot of scrolling effects).