As Wheller said "It from bit". It seems to me that when physicists can to consider observation, collapse and physic phenomenas gennerally as some kind of informatinal processes, then quantumn puzzles about reality will be resolved. I think them not sussessed yet because this is incredible difficult task; not because this wrong way. May be it will be something like informational multiverse. Some principle like multiverse branches selection to keep "information conservation law" (as another manifistation of unitarity) can explain nonlocality ect..