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It's a term from traditional publishing. The Wikipedia page on it is pretty misleading in that respect.

That's quite an old term.

... yes, so?

It's fascinating. So much creative breadth enabled by modern web and we've converted quite well one the one format for selling a new product or idea.

Not necessarily bad. I'm excited to see how this diverges again.

It's easy to talk to people about something if you name it. Same as header and footer, no?