so basically, in the end, there is no golden rule.
There was a thread the other day where the top-comment was some guy who quit his PhD as soon as he realized professorship wasn't an option. Personally, I find this staggeringly backwards and have trouble relating...
And according to them, if you do university education, then you don't have to work like your parents, who started having back problems between 40 and 50 because dad lifts a lot and mum is just unlucky.
Get a white collar job and don't burn your body: go to university.
If that's drilled in for the first 18 years, then yea, your opinion would be considered a new interesting one they've never heard of.
However, if you love physics and want to get an advanced degree for it's own sake, the degree will still likely be a boost to your career, just not necessarily in proportion to the effort you put in to get it.
But the secret is, it's not torture. For most people, it's prohibitively difficult to reach the expert level in something that we're not inclined to enjoy.
The thing is, most people that get advanced degrees in physics don't stick around in the field and don't follow the traditional path. The article is correct to point out that physics departments would do better if they accept that reality and accommodate for it explicitly. Some schools already do that with the "engineering physics" degree.
Physics is a great preparation for general purpose problem-solving, IMHO.
In my own case, I do wish that I had a smoother transition out of physics, however. Spent a lot of time in my career not knowing where I fit in. Not that it's a totally bad thing, finding "a job" was never a problem, but self-actualization is harder when you're dealing with not knowing where you belong.
The point isn't that if you get a degree in physics, that you're doomed. Pretty much everyone I know who got a degree in physics is doing well. The point is, they are pretty much at a disadvantage (at least initially) in getting those jobs. Whichever non-physics job you find physicists going into, it'll be easier to get those jobs with a different degree.
The only exception I can think of is quantitative finance in the 2000's, where they seemed to prefer physicists and mathematicians above all us (including finance degree holders).
I agree that physics is a great preparation to problem solving. I've heard this in industry as well. Yet I've consistently found that even those who make such statements are more likely to hire those with engineering degrees.
I really loved Physics growing up as a student. I was really good at it and enjoyed the problem-solving.
Finished the degree at university, but knew I wasn't married to the idea of doing it for the rest of my career/life. So I touch computers now (got a degree for that too). It pays more, plus it pays 'now'.