Bloomberg is paywalled so I wasn’t able to read much of the linked article; Reuters, however, wrote about Don Quixote in August 2018 [0].
Interesting retailing concept. I do wonder if Japanese consumers will ever tire of the novelty. Then again, 29 years of growth might suggest otherwise.
[0] https://www.reuters.com/article/us-japan-don-quijote/japans-...