Grand Theft Auto IV Makes $600m. Lead Actor Makes $100k! Ridiculous...
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In film, the voice actor is often used for marketing (ie Jack Black in Panda kung-fu film)
In TV, they tend to really drive the show (Family Guy, Futurama, etc)
In video games, it's a complete non-factor unless you're John Madden.
I wonder if he realizes what would happen if their union actually tried to enforce such an agreement. The video game industry, unlike the film and TV industries, can easily walk away from using union talent at all.