Sources: Groupon rejects Google’s offer; will stay independent
chicagobreakingbusiness.com
chicagobreakingbusiness.com
Not to say they didn't execute well, clearly they did, but there have literally been hundreds of companies both before (restaurant.com, 1999, val-pak, Entertainment Book) and after (Facebook, Google, Yelp, FourSquare, AOL, LivingSocial, DailyCandy, Zip2Save, + thousands you've never heard of) doing nearly or exactly the same thing.
IMO Groupon was indeed crazy to pass on this deal. I agree with others saying that there is a high risk that they will be worth far less in a few years.
Why?
Their model is not strategically defensible, and there are very few barriers to entry. Look around, anyone with a mailing list or customer base is entering the deals space.
Besides that, in the end, Groupon makes money by giving away other people's money. It's great work if you can get it, but this type of business gets very hard to scale past a certain point. While it's great for certain kinds of businesses, it also incites a race to the bottom. I think that over the next few years businesses will get wise to the model and revert to more sustainable discount levels for the majority of situations.
In the meantime Groupon will continue to print cash but in the long run there will not be one winner in this category, it will end up very fragmented and very competitive (read: high costs and low profit margins).
You mean like Adsense?
Yes, many of the facts are wrong. The conclusions are wrong. So why should we still discuss?
First, it's fun. Like a sport for us to watch (and some to play :).
More importantly, though: Forcing yourself to open your eyes, stay engaged and keep an active mind about what's going on in the world. To practice thinking things through, even with limited information (you'll never have 100% information). This encourages curiosity - so you get more involved, ask questions, do research. Overall it helps you learn how the world works.
Maybe Groupon will look back in 2 years with regret. Or maybe they'll have an offer of several billion dollars more. For the people in the position to make the decision, the risk is worth it.
Do you know somewhere else with as good a chance as Groupon of making several billion more dollars in a year?
The question is when they'll stop growing.
The same goes for groupon; From the outside it looks like the founders are risking their entire 5.3 billion for a mere 100% increase in a couple of years time. Of course, like other comments say, we know very little; but I do concur with the original comment saying it looks crazy.
http://en.wikipedia.org/wiki/PointCast_(dotcom)
Google's reported multi-billion dollar offer for Groupon seems like a pretty good deal for the company's founders, investors, and (presumably) employees.
2) I'm pretty sure LinkedIn could have sold for a mighty sum in 2006. My guess is they're pretty nervous that Facebook will subsume them. They might wish they had sold back then for $1 billion or whatever.
3) Very speculative: Xobni, but that was 2008.
4) Technorati may have turned down an offer in late 2005 that they would definitely take today.
I'm not sure these prove anything, I just had fun trying to think of them.
I agree Digg got an offer they probably regret not taking.
If there are more Pointcasts than Facebooks that would infer that it would be statistically more probable for this company to be overvalued than undervalued.
Pointing to outliers and using those as examples of good decisions doesn't seem very wise. Sometimes you get lucky and hit it big, that's how the game works. Sometimes that risk bites you down the road, a la Pointcast.
It's wise if you are an outlier. And Groupon seems to be an outlier to me.
If Facebook and Groupon both IPO'd tomorrow, something tells me Groupon would have the higher market cap, and without looking at numbers, my hunch is it would be the better long term investment too.
Remember, Facebook is already over the uncanny valley - they have 500 million users, and starting to enter a saturated market. Groupon is still relatively small and has a long way to grow.
Sorry, you're wrong.
Google purportedly just offered Groupon $5 billion. That's my best estimate of Groupon's probable market cap.
SecondMarket just did an auction of stock in a company whose sole asset are some shares in Facebook. Based on this, my best estimate of Facebook's market cap is $50 billion. (See http://www.pcmag.com/article2/0,2817,2373614,00.asp for more on that auction.)
Maybe Facebook will find a way to make tons of money, rather than merely tons of hype. As it stands, I bet the number of users they have represents high cost rather than high revenue potential. It's definitely too big to go away, but unlike Groupon, it also hasn't found a way to make tons of money yet, and no method to do that seems forthcoming.
I guess we'll just have to wait and see, huh?
Secondary markets don't mean anything, let's see if the big investment banks, pension funds, and the real market movers are going to appreciate Facebook's tiny margins and slowing growth.
Again, I don't have the numbers, and no one outside of direct involvement with Facebook (or Groupon) does either, but with the numbers being thrown around, Groupon has so far demonstrated much more capability for running a fast growing, profitable, high margin business.
When they raised money last time, most of the decision making folks(founders and such) cashed out already with $160M http://techcrunch.com/2010/04/15/the-rest-of-the-details-on-... So they are not in hurry
Looking from google's point of view, not sure how they would have answered their investors. 500M revenues -> 150M-75M income(assuming 30%-15% profit margin) http://www.businessinsider.com/what-are-groupons-real-number... that is a 12x - on revenue and 40x - on income. Just doesn't make sense.
[1] http://kara.allthingsd.com/20101203/exclusive-groupon-annual...
Refer the first link from businessinsider.com on the estimations.
revenues numbers are meaningless if you don't see the books for yourself. For example, a company can give 10 dollars to all new users. If this company has 35 million users, and takes in 30% of each transaction, that's 105 million dollars in revenues it can report. We wouldn't know.
I also thought that it was a good offer, however, when I read that their earnings are at $2Bn and they have 3,000 employees.. that's already huge. They might have bigger plans, they know better the market and if they can double or triple their profits.
(Allegedly) That's just per quarter. So x4.
http://kara.allthingsd.com/20101203/exclusive-groupon-annual...
At least one compelling academic argument why Groupon's 'deal hawk' business model is not built for sustainable growth:
The survey says that Groupon promotions are profitable for two thirds of businesses and three of five (of all businesses) would run another Groupon promotion again.
That's not a great value proposition for every business, but you would be surprised how many local businesses would take these deals any day of the week. Groupon will find its sustainable niche of businesses to work with, the bigger question is whether consumers will continue to flock to those particular deals.
Thinking of Yahoo, why in the world doesn't Yahoo push Flickr as a social network? They certainly have all the tools in place (photo, video, users, groups, ads) that have always been superior to FaceBook.
Personally, I think Flickr could put FB to shame. Maybe the die hard photo fans wouldn't like it, but if you want to push advertising revenue I think they have a gold mine.
Yahoo! Anyone there listening?
Flickr has a pretty large and pretty serious audience of users who at least regard themselves as proper photographers. A good portion of the (me included) pay for the pro accounts.
Flickr could, I'm sure, be tweaked a bit to let you more easily keep track of your friends other than through their photos - journals, one-line 'status updates', link sharing and the like. But how would this not alienate their already large and paying constituency of photographers, or their developing relationship with Getty as a supplier?
Honestly, I can't see how this would be a probable net win for Yahoo.
"A bird in the hand is worth two in the bush."
$6BB today invested in AAA bonds for ten years will be more than their corporate valuation after their deal hawk coupon site's novelty wears off. Eventually Facebook, Twitter or Google will create better 'hyperlocal' business models and monetize the long tail of local search with their massive reach.
Good luck bros.
b) How many companies who turn down seemingly-huge acquisition offers turn out later to be 'just' whatever they were doing at the time of the offer? Most startups at any stage don't stay fixed at doing 'just' whatever they're doing at that stage.
But... the founders, employees, and other insiders of Groupon have already been handsomely paid off. For them, the chance at several billion dollars more in a few years time is worth the risk of rejecting the Google deal.
And said bush is surrounded by a ring of fire. And explosives. And zero humidity.
Regardless, we don't have all of the data - hard to tell from outside
I also don't think group buying is going away in, say, 20 years. It's such a ridiculously perceived risk free way (no cash upfront? fuck yeah) for local businesses - really, any businesses - to get additional visits/customers that it'll be a part of the marketing mix forever.
Except cash.
This was by far the best possible hope of returning money to the investors and shareholders. Their fiduciary duty is to return money to investors. They failed.
It was an absurd home-run valuation that any venture firm would be happy with. And they are all but begging Google to compete head-to-head. Remember that Google knows everything about you already (Gmail, Google Checkout, Google Maps...); it would be easy for Google to target a buying service not only to your city, but also to your exact buying habits.
Except for the part where Groupon provides an amount of hand-holding for businesses, that G has neither history, nor reputation of doing.
Historically relevant datapoints: G has both a buying service[1], and an affiliate network[2], neither of which seems anything remotely close to the success that Groupon is enjoying already.
Like Twitter & Facebook, they have access to all the money they could ever want. Plus, Groupon's revenues are through the roof right now, right on par with Facebook's.
I mean, seriously, a $6 billion valuation (if real) is $20 in _profit_ from every man, woman, and child in the United States. Not revenue, not EBITDA, but true profit returned to investors in 2010 dollars. That is a through-the-moon valuation.
If that is the case, then why aren't the investors screaming bloody murder?
The fact is, this company has executed well enough to reach a large revenue number very quickly. It's easy to say if you don't work there that they should have sold, but putting myself in this company's shoes, I think their growth potential is actually much higher not being a Google subsidiary.
I also question in the long run how many businesses have large enough customer LTVs that selling stuff below cost is worth it to hook customers. Hearing from eg hair salons that groupon people aren't customers but are bargain hunters isn't promising.
My prediction -- in 3 years, groupon will regret this if they haven't found a different sucker. Maybe comcast?
I'd be happy to be wrong -- it's always awesome when people succeed.
Also, I'd argue that FB has a very obvious monetization: advertising. They supposedly generate $1B+ in ad rev.
In any case, the enormous email list groupon has is awesome... but I think LivingSocial will be able to replicate that. And once you're on both email lists, then what does groupon have over competitors?
The fact that a zillion Groupon clones are springing up shows that this market is HUGE. Lockins, moats don't matter.
Regarding customer satisfaction, if the majority are happy then it's OK. The CEO quoted 98% customers being happy in a recent interview. So the few unhappy stories you hear are probably anecdotes.
Groupon may itself not be a social network, but it knows how to use the power of existing social networks.
You don't necessarily have to be a software company to be a big sustainable business on the web. Web infrastructure and social networks are now commodities, and the most creative businesses will make a lot of money utilising them.
Apple's moat: for ipod: your music library that doesn't play on any other devices. Their ecosystem of products that all work together and become more valuable the more apple stuff you have. See airplay ( http://www.apple.com/itunes/airplay/ ) or how apple tv streams video from apple devices. For their laptops, as Gosling said, it's a unix with qa and taste. For iPhone, your app library, your music, and selling devices with quality and taste.
Groupon is an advertising company, which knows how to leverage technology. It's not like they invented email marketing. They just know how to use it damn well. When you are selling other people's stuff, the only limitation is how much stuff other people are selling, which is apparently infinite. See Google.
Delta Air Lines has a market capitalization of 10B! And they have 725 freaking jets!
Dr. Pepper has a market cap of 8B! And they have the pepper song!
CarMax has a market cap of 7B! And they have fleets of cars!
That gives them the freedom to ride this thing out and see where it goes. Truckloads of money are great, but this is a chance to build a legendary business.
Is there any chance that the founders of Twitter aren't going to be super-rich? Even if in 2 years Twitter is completely gone, I'm guessing that the founders are already incredibly wealthy.
Contrary to popular belief, the exit from a startup isn't on the minds of a lot of innovative people.
[edit: spelling]
Sometimes it is a suicide pact with themselves, and in rare other times it results in a huge breakthrough.
Welcome to entrepreneurship ;)
Even so, my instinct when reading this article is that Google was stupid not to double their offer, assuming they were going to be competent enough not to ruin Groupon once they bought it.
Businesses are looking to make any kind of money while consumers are looking to save as much as possible. Groupon offers this to both users.
I spoke to a family friend that owns a restaurant and ran a Groupon offer, they are less than pleased with how it turned out. Never have they seen so many "customers" come in and not leave tips for their waiter/waitress and none are repeat customers.
as long as they are making good margins they can do whatever they want.
Who I feel sorry for is people who are not employed and are trying their best to keep their heads above water.
[1] http://twitter.com/#!/DavidKaneda/status/10857535430983680
http://37signals.com/svn/posts/1927-the-next-generation-bend...
It seems like there is too much resolve in this decision to pass.
Looks like a smug teenager in a t-shirt surrounded by old men in suits, grinning (at how much money he's making them?)
So much about software buyout valuations is based, directly or indirectly, on speculation and fads that you're taking a huge gamble to turn one down.