Brotli dominates HTTP compression. Zstd just got its RFC approved a few months ago, but Brotli has been present in browsers for years.
However, zstd is more widely adopted everywhere else, especially in lower level systems. Zstd is present in compressed file systems (BtrFS, SquashFS, and ZFS), Mercurial, databases, caches, tar, libarchive, package managers (rpm and soon pacman). There is a pretty complete list here https://facebook.github.io/zstd/.
Again, I'm biased because I know almost everywhere where zstd is deployed, but not everywhere that Brotli is.