Come to think of it, the last decade has been really bad for Intel. They no longer have a node advantage. They no longer have a performance advantage in any market space that I can think of outside of frequency hungry low-thread applications (games).
Their WiFi chips are good, but second tier. Their Modem chips are third tier. Their node is mostly on par with the competition, for now. Their CPUs are trading blows with AMD. Their ethernet chips are a generation behind. Optane is is a bright spot, but we'll see how they squander that.
The next big diversification play by Intel is GPUs, I have no idea how that will pan out.