> The team came to the conclusion that the judge’s order was a PR move—a very public arm twisting to pressure Apple into complying with the FBI’s demands—and that it could be serious trouble for the company. Apple “is a famous, incredibly powerful consumer brand and we are going to be standing up against the FBI and saying in effect, ‘No, we’re not going to give you the thing that you’re looking for to try to deal with this terrorist threat,’” said Sewell.