1. Is anyone shocked?
2. The conversation on data privacy has got to start including some dialogue on actual value that's being given back to the consumer using the product. I don't think 'getting the opportunity to use the tool' or 'you can choose not to use Facebooks' hold a lot of water, because the consent process is flawed and not transparent. Not that it could ever conceivably happen, but imagine if you could visualize the ultimate monetization of your data by Facebook on sign up. There's just such a massive disconnect between what you get and how much you're profited from as a Facebook user.
Every quarter there are similar headlines regarding Facebook or Zuckerberg. At what point will it stop? From today's bit, it sounds like many executives were aware of this, including the beloved "lean in" Sheryl.