Some people may have a moral issue with taking advantage of people's beliefs in woo.
There's a longstanding market for it. Customers are willing to pay. It has been successful in all sorts of mediums in the past, phones , cable tv, magazines... An app can get you closer to the experience of the original in-person visit.
Hell, $2.1bn is probably a massive underestimate. Astrology is just one flavour. Traditional healing is bigger than medicine in many place, and has some presence everywhere. There are several lonstanding american flavours, for eg.
If you define the market widely then the market is religion, and that's a many-trillion-$ market.
The path from astrology app to religion app is farely straightforward too. A lot of politicians, CEOs and such have personal religious advisors.
I kinda want in. Sounds fun.
“Of course the phase of the Moon and the stars affect our personalities! How could they not?!”
You and I might read that as a joke or laugh if it were in a TV script, but these exact words were delivered to me verbally and sincerely. I trashed the article elsewhere on here, but I have been mulling over sending this article to her, just can’t decide if I’m up for another lecture. That said, there is entertainment value to be had here.