So not a lot of social interraction in that case, more so a reward for substanceless and ultimately unrewarding behaviour. Even more so, I saw my peers getting distracted from actual social interaction IRL by these kind of things.
I don’t think social interaction has anything to do with things like streaks or other addictive nudges. I think the most that is needed for social interaction is a chat client (or voice for that matter) and the ability to send photo’s or use a webcam. It shouldn’t be more than that. Other things often get in the way of real social interaction be it online or offline.