It's the sum total of all that technology. If you want to filter content there are a few options:
* Look at the actual content if it's HTTP. HTTPS prevents this.
* Look at the DNS query to determine the domain. DoH prevents this.
* Look at the SNI header to determine the domain. ESNI prevents this.
* Look at the IP address to see where the traffic is going. However, this isn't fine grained enough, especially if the traffic is going to a CDN.
* MitM with a self-signed CA. This is the hardest option. It's impossible on many devices (because you can't install a root CA) and a huge PITA to install a custom root CA on devices that support it. It's also much more invasive than the other options and makes it possible to accidentally log sensitive information.
Right now a lot of devices ignore your network config and use 8.8.8.8 for DNS. At least with DNS as a separate protocol, you can block external DNS servers and most devices will reluctantly use your local DNS (which can be used to block ads and tracking).
However, once DoH starts getting adopted, those devices (and many apps) will start to use it because you can't block HTTP(S). Literally all a network admin is going to see is a bunch of encrypted connections to CDNs (Cloudflare, Cloudfront, etc.).
IMHO, even though it's sold as privacy tech, it's a huge loss for the average person that can spin up a DNS based ad-blocker right now. It's going to get to the point where you no longer have control over your own network. The huge tech companies and ISPs will control everything.