Jumia does have competition from home grown African companies. A good example is [1]Hubtel. The difference between Jumia and its competition is funding. They managed to reach a billion dollar valuation thanks to funding rounds from AXA, a french insurance company and Goldman Sachs. There are very bright developers here who have awesome ideas but getting access to funding can be very difficult. That said, technology is helping Africa leapfrog. M-PESA is a service that allows people send money from their phones. It's widely used and developed in Kenya.

I believe in producing what i consume and consuming what i produce but it will be impossible to shut out foreign investment while we build our own.

[1] - https://hubtel.com