Uber (Finally) Admits It's Directly Competing with Public Transportation
jalopnik.com
jalopnik.com
Social equity - Equalizer for everyone rich or poor (In cities with good systems)
Economic sustainability - Most sustainable form of subsidized mobility
Improve urban living - Reduce congestion / improve mobility in urbanized areas
Uber may be able to get close to #1 by burning more and more VC / IPO $$, but 2 and 3 are much harder for them to reconcile.