Ask HN: What should I do with south.by domain (think sxsw.com)

2 pointsronnier3 comments

I have the domain http://south.by. "South by" is commonly used to refer to the South By Southwest music and film festival. Any ideas of what I should do with this domain?

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Sell classifieds that promote events and appearances related to SXSW. Distribute submitted ads to other outlets that take event information for free locally and beyond. You provide a one stop shop for speakers, companies, musicians, etc. who want to get information out about their appearances and events in a cost effective and convenient way.

Any use that plays off, and thus introduces a potential for confusion with, official SXSW sites risks running afoul of trademark law. The bottom of every sxsw.com page reads:

"SXSW" and "South By Southwest" are registered trademarks of SXSW Inc. Any unauthorized use of these names, or variations of these names, is a violation of state, federal and international trademark laws.

Good point. So where does this leave me?

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