SpaceX's goals of creating a Mars colony with millions of people moving there in 20-60 years andreducing most long-distance travel on Earth to ~40 minutes create much wider audiences with huge excitement attached to every move. Also, Elon Musk is a celebrity and drives a lot of SpaceX interest.
Israel's SpaceIL is much smaller, has much more constrained focus and draws a smaller crowd due to the less-epic plans and less-known personalities. Not to take away from their accomplishments - I love this news story - but are lots of reasons that this is less-publicized as compared to SpaceX launches.
We all know that each successful SpaceX activity gets us closer to a Mars colony and that is super duper exciting.