> Why would Amazon not have every incentive at some point to make it as easy as possible for an existing Microsoft customer to migrate workloads over to their platform, and vice versaThis is what flies in the face of multicloud efforts for me.
Now, most of the big cloud provider's new revenue comes from enabling migrations to cloud infrastructure. But that's a finite amount of work.
At some future point, everyone who will has already been migrated to the cloud. At that point, all the cloud provider's new business will be in the form of enabling migrations from existing clouds.
And then you'll have the resources of Amazon / Microsoft / Google working to enable migrations. Which seems a lot more successful resource match.
(That said, at that point cloud vendors could also really start actively turning the screws on making that difficult. But in a three-party world, where two parties don't, it seems unlikely that would succeed in the long run.)