I try to keep an open mind about things when it comes to build versus buy. However at my agency we have the expertise except when it comes to software development, good news is there are plenty of great people and companies out there that you could bring in. No instead we drop tons of money on a platform not meant for the specific needs we have. Well over budget by a lot, behind and slow because it’s massive. Plus we get all the baggage of that company culture on top of it. It seems easy to buy but I think it’s only the right choice in limited circumstances.